JHP Pharmaceuticals is an integrated, specialty healthcare company that manufactures and sells aseptic injectable pharmaceuticals in hospital and outpatient clinical settings, and provides contract manufacturing services for global pharmaceutical companies. JHP’s product portfolio includes leading diagnostic, women’s health and anesthesia products.
SGW developed various marketing materials for JHP over the years. Included were trade show booth designs, trade brochures, ads ,online banners. and email broadcasts. We also created a comprehensive marketing mailer for Aplisol that included a tri-panel wall poster, DVD, embossed card. SGW developed completely new graphics and packaging for all the JHP products.
SGW also developed and implemented a plan to introduce a new generic line of products. The challenge was to creatively differentiate between the JHP brand and generic products by successfully introducing the JHP generic products without stealing sales share from the JHP branded products. Messaging for the generic SKUs could not disparage the JHP branded products, nor make the generics seem sub-standard. The concept was executed via print ads, product web page, online e-catalog, and creation of an image library.